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 Business analytics  

Data Driven Retail: Conquer Minds, Hearts... & Wallets

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Explore how top performing retailers are using data to conquer the hearts, minds and wallets of consumers.

In this report, you'll learn more about Data Driven Retail such as:

The Problem

Right Product, Place & Channel

Bottom Line

Data Systems Integration

 Key Takeaways

3 Steps for Data Driven Retail

Today's retailers must provide customers with a personalized, consistent and seamless experience across mutliple channels -- digital and in-store -- while ensuring that they offer the right product, at the right price and time.

To do this, retailers must establish a unified view of shopper interactions by integrating structured and unstructured data.

Customer empowerment and data systems integration go hand-in-hand:

  • Customers are increasingly using digital channels to shop (60%)
  • Reach a wider consumer base to sell our products (47%)
  • Fragmented data systems makes it harder to personalize shopper interactions (40%)

Aberdeen Research's observation of data driven retailers exposed three core building blocks where they are more likely to focus than all other firms. These include:

  • Technology
  • Omni-channel
  • Merchandize optimization.

Download the full report to analyze in greater detail. 


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