Right Product, Place & Channel
Data Systems Integration
3 Steps for Data Driven Retail
Today's retailers must provide customers with a personalized, consistent and seamless experience across mutliple channels -- digital and in-store -- while ensuring that they offer the right product, at the right price and time.
To do this, retailers must establish a unified view of shopper interactions by integrating structured and unstructured data.
Customer empowerment and data systems integration go hand-in-hand:
Aberdeen Research's observation of data driven retailers exposed three core building blocks where they are more likely to focus than all other firms. These include:
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