Cloudbridge Case Study

Baxters Food Group

Migrates its data integration and master data management functions to Qubix Cloudbridge.


Financial Transformation

  • Industry

    Manufacturing, Retail, Foodstuffs

  • Employees


  • HQ

    Fochabers, Scotland

  • Website

  • Product & Services used

    Qubix Cloudbridge, Talend

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Baxters Food Group becomes data fluid using Qubix Cloudbridge - data integration and master data management.


Baxters Food Group is a Scottish food processing company headquartered in Fochabers, Scotland. It produces foods including canned soups, canned meat products, sour pickles, sauces, vinegar, chutneys, anti-pasta, and fruit preserves. Baxters has remained a private family-held company which in recent years has expanded rapidly with its notable acquisition of U.S.-based Wornick Foods. Baxter's diverse customers include world-renowned retailers
selling high-profile brands in multiple global markets.

Qubix assisted Baxters to migrate their data integration and master data management functions to Qubix Cloudbridge. The cloud budgeting and analytics applications were connected to Oracle E-Business Suite, dashboard, reports, and data warehouse, and all integrations were ported to Talend. Over time, further integrations have been added, including EDI format orders from global EPOS systems.

Qubix Cloudbridge has been live since 2018, providing a single integration tool across multiple systems.



  • Analytical reporting application was moving to the cloud.
  • Existing data integration application did not support cloud
  • Existing master data management tool did not support cloud
  • Business needed to add new data integrations to their ERP


  • Qubix Cloudbridge – Data Integration and Master Data Management
  • Talend


  • Cloudbridge has provided cloud access to all data integration and management functions.
  • The solution has grown as further integrations between ERP and
    other data sources have been added.
  • Business has been able to significantly reduce software licensing
    costs by moving other applications’ functions to Cloudbridge.
  • Cloudbridge has provided a real-time integration of global orders to the central ERP application.
  • Business have been able to develop their own data integrations
    and deploy them via Cloudbridge.


Why did Baxters choose Qubix?

" We have a great partnership with Qubix, and we’ve benefited from the team’s substantial experience in implementing Oracle Cloud technology. We’re working with Qubix to develop and implement the right Oracle solutions for our business as we expand into the global market. "

Client Logo (icon) - Baxters

Elaine McKechnie

Head of Management Information Systems

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